The Estate of Pimp C.
The Estate of Pimp C manages the posthumous affairs of rapper/producer Chad “Pimp C” Butler.” We were engaged In 2011 to assume brand management services for the Estate. We were able to establish several key partnerships in various categories including novelties, apparel and new media.
Our efforts in music included securing key features including A.S.A.P. Rocky, T.I. & Chris Brown, The Weeknd & Juicy J and on Jay Z's twelfth studio album Magna Carta Holy Grail. Ultimately, our objective was to create an infrastructure that would allow the stakeholders to preserve, promote, and add value to Mr. Butler's legacy.